DMOs from across Italy in Bologna for CityDNA 2024 pre-event
April 4th 2024
From April 24 to 27, Palazzo Re Enzo will host the 2024 edition of the International Conference and General Assembly of the City Destinations Alliance, Europe's leading association for sharing knowledge and forward-looking thinking for destinations operating in tourism. The event will bring over 200 tourism professionals from Europe's most important cities and destinations to Bologna.
To inaugurate the international conference, Palazzo Isolani will host an exclusive seminar dedicated to all Italian destinations that are exploring organized tourism management or for those wishing to start it. The appointment is April 24 from 10 a.m. to 1 p.m.
Waiting for CityDNA's International Conference & General Assembly.
Destination Management in Italy: experiences and perspectives
What is the current state of Destination Management Organization (DMO) in Italy? How to approach it? What opportunities and challenges does the future hold?
The seminar will investigate these and other questions, sharing experiences and best practices of active DMOs, and examine the tools needed for effective promotion and management of local tourism.
The workshop will be structured as follows:
- 10:00 Meet and greet at Palazzo Isolani
- 10:30 Institutional greetings
- 11:00 Keynote speech
Destination Management: which models of organization?
Curated by Adriana Miotto (Just Good Tourism) - 11:30 Round table
Destination Management: comparing experiences
With the participation of:
Marcella Gaspardone (Turismo Torino e Provincia), Carlotta Ferrari (Destination Florence Convention & Visitors Bureau), Luca Caputo (Destination Verona Garda Foundation), Fiorenza Lipparini (Yes Milano), Patrik Romano (Fondazione Bologna Welcome).
Moderator: Stefan Marchioro (Regione del Veneto) - Light lunch
The event will be an important opportunity for discussion and professional growth among colleagues, as well as the perfect occasion to open the dense and rich international conference scheduled, a benchmark for destinations throughout Europe.
