Suppliers eXchange Buyers brings event professionals to Bologna for b2b meetings
August 29, 2025
From August 27 to 29, Bologna hosted the first edition of Suppliers eXchange Buyers, an exclusive B2B workshop designed to foster networking and business opportunities between suppliers and buyers from across Europe, thanks to an innovative format.
The event was organized by H2H Reps, a French boutique agency representing DMCs and hotels at an international level, with the support of the Bologna Convention Bureau.
An Innovative Format to Connect Buyers and Suppliers
Suppliers eXchange Buyers stands out for its unique matching mechanism: each supplier brings along a buyer they have worked with over the past year. During the workshop, suppliers "exchange" their buyers, generating new business opportunities and fostering valuable commercial relationships.
To ensure the highest level of efficiency and quality in connections, the event is limited to few dozen selected suppliers and buyers. The suppliers are unique and not in competition with each other, allowing for the greatest possible variety. Buyers, invited directly by the suppliers, come from different countries than the suppliers themselves and represent a qualified mix of associations, event planners, and corporate buyers.
The workshop took place on the second day of the event at the Royal Hotel Carlton.
Three Days of Business, Culture, and Networking
In addition to B2B meetings, the program included exclusive networking and social moments. Highlights on the agenda: guided tours to explore the city, a special visit and gala dinner at Palazzo Pepoli, and immersive experiences in the world of local food, and an evening at Bravo Café.
Suppliers eXchange Buyers has been a unique opportunity to introduce Bologna to new MICE professionals and reinforce its role as a strategic destination for the sector, while also serving as an important occasion for growth and networking for all participating suppliers and buyers.
